Shop Your Values

Shop Your Values is a campaign run by the Main Street Alliance to support small businesses that are active community members advocating for progressive values.

By shopping at a business that has signed onto the Shop Your Values campaign, you are directly supporting employers and community leaders who promote economic and social justice across the country.

To add your business or alert us to a business we should reach out to you can contact Sue Dinsdale at 515-480-3240 or

To sign up or for more information, go to: SHOP YOUR VALUES!

Good businesses have a powerful role to play in helping build equitable, sustainable, and prosperous economies.   But for too long, the conversation about “what is good for business” has been dominated by large corporations and trade associations that pursue race-to-the-bottom business practices to ensure their short-term profit goals.

Our vision for the economy prioritizes investment in our businesses, our employees, our customers and our communities. Good business requires us to look beyond short-term profits and exploitative business practices and instead focus on making investments in our employees, our communities, and practices that create a sustainable environment and prosperous economies.

We recognize the mutual interests and values shared by business owners, workers, and customers: we are united not only through our economic transactions but also by our commitment to the communities that sustain our businesses and enrich our lives.

Main Street Alliance members believe:

  • A thriving economy depends on thriving communities. Strong businesses value our customers and strive to provide them quality goods and services. For us to prosper, our customers must also prosper. Independent small businesses and local economies are the backbones of a thriving community.
  • Good government plays a critical role in nurturing business and community. It should equitably invest in, create, and enforce effective policies and systems to sustain independent business for the public good. Public investment is a critical component to create and sustain prosperous equitable economies and entrepreneurial spirit.
  • Strong businesses view success as a shared enterprise. We recognize that treating all employees with dignity, a livable wage, and good working conditions lead to a better community for all. We take an active approach to building relationships with our customers and giving back to the communities where we live and work.

Active civic participation of all in our community is essential to the growth and success of our businesses, communities and country as a whole. We push for policy participation and engagement of our local elected officials to provide a prosperous and sustainable small business community.

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